So you’ve got an audience of people who should be interested in you and what you do…
You have their attention for maybe 10 minutes…
You need to nail it…
Think of it as a journalist thinks about telling a story. There are 6 questions that you
should must answer:
Who are you?
What do you do?
Why do you do it?
How do you do it?
Where do you do it?
When do you do it?
The where and when might be less important but the who, what, why and how are essential.
I’ve lost track of the presentations and pitches I’ve sat through where, at the end, I still don’t have a scooby about WHY I SHOULD CARE!
What we have here is a failure to communicate.
Prezi is great for pitching. On one hand, it just looks better, which give you an immediate advantage and helps you grab and maintain attention. On the other, more important hand, it allows you to tell your story more effectively. For instance, you can start with a ‘big picture’ graphical background that shows your audience the entire journey you’re about to take them down. From time to time during your presentaion, zoom out to remind them where they are on that journey. End with the big picture once more. It brings coherence to the story. It makes sense to them. It resonates and sticks in the memory.
And it forces you to think in terms of story-telling… which is by far the best way to pitch your product, service or idea.